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Genealogy of Scent: Fresh Florals, with Dana El Masri (Online)

Genealogy of Scent: Fresh Florals, with Dana El Masri (Online)

Date(s) - 05/27/2021
12:30 pm - 2:00 pm

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$20 to $45 USD
Contact Person:



The Institute For Art And Olfaction


Thursday, May 27, 2021, from 12:30 pm to 2:00 pm CDT.

Perfumer Dana El Masri teaches the genealogy of scent, covering the fresh florals category (lilac, plumeria, and lily of the valley).

About this Event

Perfumer Dana El Masri leads a series of classes that explore the genealogy of classic perfume categories. We continue the series with an exploration of fresh florals, including lilac, plumeria, and lily-of-the-valley.

Starting the session with an overview of each material, Dana shares a brief history and cultural impact of each material, and technical information such as extraction methods and countries of origin.

The class then covers the classic, contemporary, mass-market, and niche applications of these materials by looking at important perfumes.

Finally, the class will do simple exercises to help you understand each material’s odor profile.

Materials Needed: We will send you a materials list upon signup. Although they are not strictly required for the class, we recommend that you purchase these materials before attending class so you can smell along during the short exercises.


  • History and cultural impact of perfume materials
  • Technical information about perfume materials
  • Knowledge and experience with perfumery exercises
  • Overview of these materials in classic, contemporary, mass market, and niche perfumes

Flowers covered: lilac, plumeria and lily-of-the-valley

This is an online class. The Zoom link will be sent by email 24 hours before the class.


Dana El Masri is an Arab-Canadian perfumer & interdisciplinary artist.

She was trained at the Grasse Institute of Perfumery, with a BA in Communication Studies from Concordia University. The owner and creator of Jazmin Saraï, a perfume brand exploring scent, sound & culture, Dana is also an interdisciplinary artist with experience in several cross-modal practices and private label collaborations. She has worked with fellow perfumers, musicians, lifestyle brands, hotels, art spaces and more.

Dana has been an Art & Olfaction Awards judge for several years and is a published fragrance writer, winner of a Jasmine Literary Award (UK) and a Perfumed Plume Award (US). Her most recent interdisciplinary work has revolved around multi-sensory movement and synesthetic practice in a piece called Σmotion.

Her primary focus is on the importance of scent in social interaction, multicultural representation in perfumery, and public education on the world of scent.

Website / Twitter / Instagram / Facebook

Image credit Dana El Masri: Institute for Art and Olfaction

Image credit lilac: Charlotte Coneybeer on Unsplash 

Image credit laptop: Michael Geiger on Unsplash


This is an online class that will take place on Zoom. The Zoom link will be sent by email approximately 24 hours before the class. Lest this email end up in your spam folder, please be sure to add to your address book.

Event times are listed in Pacific Time (PDT); please use a time converter for your local start time.

+ Please download and install Zoom before the class starts, to avoid last-minute technical issues.

Please attend, live! Learn more about how we teach here: and our community guidelines here:

+ Unfortunately, we cannot offer refunds or credit for missed sessions. Here is our refund policy: Cancellation with refund or credit requests made before receiving the teaching materials for the scheduled class will be honored with gusto! Refunds or class credits requested less than 48 hours before the course begins, on the day of the course or after the course has started will not be granted. Note also that event tickets are non-transferable.

To register for this event, please click here  

Refund Policy

Contact the organizer to request a refund.

Eventbrite’s fee is nonrefundable.

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