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Online: Genealogy of Scent: Fresh Florals, with Dana El Masri

By: | posted on: Jul 8, 2020

Online: Genealogy of Scent: Fresh Florals, with Dana El Masri

Date(s) - 07/08/2020
1:30 pm - 3:30 pm

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$50 USD
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The Institute for Art and Olfaction

Online: Genealogy of Scent: Fresh Florals, with Dana El Masri

Perfumer Dana El Masri leads a series of classes that explore the genealogy of classic perfume categories.

We continue the series with an exploration of fresh florals, including lilac, plumeria and lily-of-the-valley. We start the session with an overview of each material, including a brief history and cultural impact of the materials, and technical information such as extraction methods and countries of origin.

We will then do simple exercises designed to help you understand each material’s odor profile by combining trios of materials in a method popularized by Jean-Claude Ellena. Finally, the class will cover the classic, contemporary, mass market and niche applications of these materials by looking at important perfumes.

Flowers covered: lilac, plumeria and lily-of-the-valley

This class is recommended in combination with Accords: Lily of the Valley and Accords: Lilac classes taught by Ashley Eden Kessler.

Materials Needed: We will send you a materials list upon signup. Although they are not strictly required for the class, we recommend that you purchase these materials before attending class so you can smell along during the short exercises.


  • History and cultural impact of perfume materials
  • Technical information about perfume materials
  • Knowledge and experience with perfumery exercises
  • Overview of these materials in classic, contemporary, mass market, and niche perfumes

This is an online class. The Zoom link will be sent by email 24 hours before the class.


Dana El Masri is an Arab-Canadian perfumer & interdisciplinary artist.

She was trained at the Grasse Institute of Perfumery, with a BA in Communication Studies from Concordia University. The owner and creator of Jazmin Saraï, a perfume brand exploring scent, sound & culture, Dana is also an interdisciplinary artist with experience in several cross-modal practices and private label collaborations. She has worked with fellow perfumers, musicians, lifestyle brands, hotels, art spaces and more.

Dana has been an Art & Olfaction Awards judge for several years and is a published fragrance writer, winner of a Jasmine Literary Award (UK) and a Perfumed Plume Award (US). Her most recent interdisciplinary work has revolved around multi-sensory movement and synesthetic practice in a piece called Σmotion.

Her primary focus is on the importance of scent in social interaction, multicultural representation in perfumery, and public education on the world of scent.

Website / Twitter / Instagram / Facebook

Image credit Dana: IAO

Image credit laptop / flower: Michael Geiger and at infinity on Unsplash


This is an online class that will take place on Zoom. The Zoom link will be sent by email approximately 24 hours before the class. Lest this email end up in your spam folder, please be sure to add to your address book.

+ Event times are listed in Pacific Time (PDT); please use a time converter for your local start time.

+ Please download and install Zoom before the class starts, to avoid last minute technical issues.

+ With a few exceptions, we don’t upload videos for our sessions once they are over. Please be sure to attend, live! Learn more about how we teach here.

+ Unfortunately, we cannot offer refunds or credit for missed sessions. Here is our refund policy: Cancellation with refund or credit requests made 48 hours or more before the scheduled class will be honored with gusto! Refunds or class credits requested less than 48 hours before the course begins, on the day of the course or after the course has started will not be granted. Note also that event tickets are non-transferable.

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