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Online: Genealogy of Scent: Rose, with Dana El Masri

By: Holly Johnson | posted on: Jun 5, 2020

Date(s) - 06/05/2020
5:00 pm - 7:00 pm

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$50 USD
Contact Person:



The Institute For Art And Olfaction

Image credit: Dana El Masri / Public Domain / Michael Geiger on Unsplash


Online: Genealogy of Scent: Rose, with Dana El Masri.

Dana El Masri joins us in a new series of classes that explores the genealogy of classic perfume categories. We continue the series with an exploration of the beloved rose. The class starts with a brief history of each material, covering the cultural impact of the materials and technical information such as extraction methods and countries of origin. We will then do brief exercises, combining trios of materials in a method popularized by Jean-Claude Ellena. Finally, the class will cover classic, contemporary, mass market and niche applications of these important flowers.

Flowers covered: Rose

Please note that this class is recommended to be taken in combination with Online: Perfume Accords: Rose.

Materials Needed:

We will send you a materials list upon signup. Please purchase these materials before attending class.


  • History and cultural impact of perfume materials
  • Technical information about perfume materials
  • Knowledge and experience with perfumery exercises
  • Overview of these materials in classic, contemporary, mass market, and niche perfumes


Dana El Masri is an Arab-Canadian perfumer & interdisciplinary artist.

She was trained at the Grasse Institute of Perfumery, with a BA in Communication Studies from Concordia University. The owner and creator of Jazmin Saraï, a perfume brand exploring scent, sound & culture, Dana is also an interdisciplinary artist with experience in several cross-modal practices and private label collaborations. She has worked with fellow perfumers, musicians, lifestyle brands, hotels, art spaces and more.

Dana has been an Art & Olfaction Awards judge for several years and is a published fragrance writer, winner of a Jasmine Literary Award (UK) and a Perfumed Plume Award (US). Her most recent interdisciplinary work has revolved around multi-sensory movement and synesthetic practice in a piece called Σmotion.

Her primary focus is on the importance of scent in social interaction, multicultural representation in perfumery, and public education on the world of scent.

Website / Twitter / Instagram / Facebook

This is an online class. The Zoom link will be sent by email 24 hours before the class.

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