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Words with Shape and Soul

Words with Shape and Soul

Date(s) - 11/16/2021
2:00 pm - 3:30 pm

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Free USD
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Letterform Archive


Tuesday, November 16, 2021, from 2:00 pm to 3:30 pm CST.

In this lecture, explore the shapes of letters, their typography, and their meaning with Dina Benbrahim.

About this event

		Words with Shape and Soul image

The shapes of letters, their typography, often go unnoticed, yet they carry meaning — from the most functional to the most abstract. Since Morocco is at the crossroads of several cultures, past and present, the poetry of words there is even more complex. The intricacy, intimacy and, sometimes, the simple functionality of it carries the imprint of multiple cultures co-existing across history and geography. It deserves to be noticed, talked about, written about, and dreamed about.

Words have surrounded Dina Benbrahim in multiple languages since she was three apples tall— Arabic, English, French, German, Italian, Spanish, Riffi, Tamazight, and others have all had sounds and accompanying shapes that were at play in her bubble. In this talk, you will travel all over Morocco and experience the cultural, social, political and economic contexts in which found typographical pieces are grounded.

		Words with Shape and Soul image

About Dina Benbrahim

Dina Benbrahim is an Arab multidisciplinary creative who uses a feminist lens to focus on illuminating the power in human beings to be transformative forces in society. Her current research investigates design for civic action and social justice for marginalized communities to collectively reimagine equitable futures. Dina has experience in design, art direction, copywriting, and entrepreneurship in New York and Casablanca, with SYPartners New York, J. Walter Thompson New York and Casablanca, and Shem’s Publicité. Her work has been featured in national and international exhibitions and awarded multiple times.

Dina received a Bachelor in Business Administration and a Master’s Degree in Marketing and Communications in addition to participating in the Exchange Program in Arts and Social Sciences at Simon Fraser University. She has completed her MFA in Design & Visual Communications at University of Florida where she also taught design and was the 2020 recipient of the Calvin A. VanderWerf Award for Excellence in Teaching. She is now an Assistant Professor at University at Buffalo, SUNY.

Dina is motivated to activate greatness in everyone she encounters.

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