Marketing Tips to Promote your Business via Social Media
The era of forums and websites is almost gone. Social media are now one of the leading platforms for business promotion and advertisement. However, social media networks are so oversaturated with ads that it becomes difficult to squeeze your own promoting campaign between them, making it interesting, not boring, and standing out. Let’s go through some tips on creating an awesome and effective social media marketing campaign!
Choose the platform wisely
There are dozens of social media: local, worldwide, general, or narrowed to the one content type. Choosing the right one means choosing the audience that is naturally inclined to your offer. If you are a music producer, SoundCloud and YouTube will work great for you; if you are a designer, you may try Pinterest or Behance. Instagram is great for handcrafters, models and beauty businesses, and so on.
Always consider your perfect customer while choosing a channel of interaction. Keep in mind the image of your average customer and imagine where you can find them. You may conduct some research by yourself or order it from professionals to really understand what your potential customers like, what they dislike, what sites they use, and are these sites suitable for your ads.
Make a Media Plan
Creating the posts in the last five minutes isn’t a very good idea. Good planning allows you to have some time to think over your post, make or find the right words and visual content, and distribute your posts evenly in time. Media plans allow you to quickly react to national or worldwide holidays having the right post prepared in advance, celebrate your brand anniversaries, and keep track of competitions and interactive posts you set months before. Also, by reading Famoid review you can find more ways in promoting your business via social media. Remember that such services should be planned thoroughly and fit your media plan and general marketing needs.
Meda plans or content calendars are a powerful tool for building a marketing strategy, tracking your goals and milestones. With time you may track your progress and understand the patterns your customers follow. Maybe, they are more active on Friday evenings, or buy your goods to celebrate some important holidays? The content calendar allows you to see the bigger picture and make bold decisions having all your experience tracked.
Encourage feedback
The social media are called social for a reason. People not only want to see pretty pictures and read awesome texts. They also want to interact with them, be seen, and heard. That’s why one of your main marketing actions is to encourage them and urge them to write to you, do something with you and engage in interesting activities.
Competitions are one of the most popular ways to interact with your customers. Invent some funny ideas like the best before/after shot, the most clever meme from your photo, the greatest story about your products or the most interesting parody to your design. The idea should engage people and make them interested in participating and boom! They are promoting your business by themselves, just having fun and hoping for rewards. The prize doesn’t have to be very expensive. The best way to reward people is to give them your goods and services because you may get feedback later – and unboxing or review videos is another free source of information about your business.
A simpler way to interact is by using comments and direct messages. Always answer the direct messages of the people: they will get bored and leave if they don’t see your answer and your genuine interest in their requests. Ask questions in your posts, encourage people to enter the discussion in the comments section, and support this discussion. The content with many commentaries goes up naturally and becomes more popular, thus attracting more people to discuss it… see the pattern here?
These marketing tips may look simple and obvious, but there are surprisingly lots of people who neglect them and lose the possibility to become popular really fast. Don’t forget about the content calendar, choose the right channels, and interact with people, and you’ll get a fantastic and popular business account!
Visit our Blog here!