USA for UNHCR Launches Syrian Refugee Campaign with the Washington Post
BY: Adrian Tafesh/Contributing Writer
As time passes and the refugee crisis continues without an end in near sight, it is important to maintain a high level of exposure for the plight of the Syrian refugees. The public can quickly fatigue on an issue like this, particularly when they can not sense an active improvement in the situation, and the responsibility now falls entirely on the remaining interested parties to be as active as ever.
This is why the timing of the United Nations High Commissioner for Refugees’ campaign to bring aid to the refugees is as relevant as ever. Rima al-Sabah, Goodwill Ambassador for the UNHCR and wife to the U.S. Kuwaiti Ambassador, has spearheaded an initiative with the Washington Post to bring higher publicity to the USA for UNHCR campaign, which relies on private donations.
Sheikha Rima Al-Sabah
According to Sheikha Al-Sabah, The Post has agreed to provide PSA’s for the campaign for no cost. “The Washington Post is lending its respectability to our cause and has offered the Helping Hand campaign to place the public service advertisements free of charge to UNHCR.”
This all came together quickly because of initiative on the part of the Sheikha, “Our very first meeting was on September 14 and the call to action went to print on October 6. So we moved very quick and are grateful to The Washington Post for reaching out to its readers to lend a Helping Hand to UNHCR in its quest to protect and assist Syrian refugees.”
Sheikha al-Sabah concluded that the “joint campaign targets donations from the private sector” and that all donations go towards benefiting refugees in the form of both material and mental assistance. All donations are 100% tax deductible.