Luxury Brand YSL Launches Moroccan-Inspired Fragrance Atlas Garden
SOURCE: MOROCCO WORLD NEWS
BY: SAFAA KASRAOUI
Morocco’s Marrakech was a source of inspiration for Yves Saint Laurent, who spent a lot of time in the ochre Moroccan city.
Rabat – Luxury fashion house Yves Saint Laurent has launched Atlas Garden, a new fragrance that reflects designer Saint Laurent’s passion for Morocco.
The fragrance, according to YSL Beauty, is part of the beauty house’s Oriental Collection that celebrates the “mysteries and refinement” of a place with “infinite riches.”
The collection is designed to echo the “flowers of the Majorelle Gardens,” and encapsulate “Morocco’s sun.”
Describing Atlas Garden, YSL Beauty recalled that the French renowned designer Yves Saint Laurent “infused the light in his most beautiful creations.
The cosmetics website added that the Fragrance “ puts in tension the solar freshness of the orange blossom and the addictive heat of the tonka bean.”
YSL has set a €185 price for the new fragrance for 75ml and €245 for 125ml.
YSL has a strong connection with Morocco, in particular Marrakech, through its founder’s long-lasting love for the city.
The YSL museum opened its doors in 2017. It houses a permanent exhibition hall displaying the works of Yves Saint Laurent, the museum also houses a hall for temporary exhibitions.
The building, stretches over 4,000 square meters, and it was designed by the French architecture design firm Studio KO. It honors the memory of the fashion designer who saw Morocco and Marrakech as a key inspiration in his work.