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Greater Syrian Diaspora at 78RPM: Louis Wardini

posted on: Nov 25, 2020

This lone image of Louis Wardini, Sept. 6, 1935, Indianapolis Star.
By: Richard Breaux/Arab America Contributing Writer
What do you do when you find several dozen 78 rpm records all in Arabic and you can neither read, nor speak the language? You research the musicians and record labels and write about them.…at least that’s what Arab America contributing writer, Richard Breaux did. The result is bound to teach you something about Arab American history and heritage in the first half of the 20th Century. Arab America highlights some of the well-known and lesser-known Arab American musicians profiled on this series. This week’s article features Arab American music legend, Louis Wardini. 

 

Louis Nassour Wardini (sometimes Wardiny) was born 5 March 1894 in Beirut, Greater Syria (today Lebanon) to Nassour and Clemence Wardini. He immigrated to the United States around 1904 with his family and, for part of his life, lived in Little Syria in Lower Manhattan.
In 1917, when the Victor Talking Machine Company still expressed interest in Arab recording artists, Wardini debuted with 12 sides on six records. While the Arab immigrant market clambered to hear more from Wardini, Victor executives soon shifted direction away from its Arabic and Greek immigrant performers toward American-born English-language market.

Victor 69469 A, “Yeka Bena Yazaman,” recorded by Louis Wardiny, c. 1917. https://soundcloud.com/user-356929609-75127210/louis-wardiny-victor-69469-a-yekfa-bena-yazaman

By 1921, Wardini pops up in Louisiana, where he worked as a traveling fresh produce peddler. His notoriety outside the Arab immigrant community was virtually nonexistent and peddling kept money in his pocket and a roof over his head. Budding Arab immigrant record entrepreneurs Alexander Maloof and A.J. Macksoud had taken note of Wardini’s talent and changes to gramophone patent law soon opened up opportunities for these record salesmen to establish their own independent labels. Wardini recorded prolifically on the Maloof label and became one of Maloof best sellers. A few years later he signed and recorded a number of solo projects and duets for the A.J. Macksoud Phonograph Company.

One of Louis Wardini’s/Wardiny’s many releases on Macksoud. From the collection of Richard M. Breaux.

Wardini moved to Birmingham, Alabama, home to one of the largest Syrian Lebanese communities in the southern United States at the time where he married Minnie P. Martin in November 1925. Saint Elias Maronite Church had operated in Birmingham since 1910 and Saint George Melkite Church had been newly established in 1921. Not long after their marriage, the Wardinis moved to Detroit, Michigan. Louis and Minnie struggled through the Great Depression as opportunities for Louis to record dried up with a slumping 78 RPM industry. The couple divorced 11 April 1938.  Louis was single again and moved to Fort Wayne, Indiana.

He played the annual Daughters of Saint George Sunday Night event in 1935 as the feature of a labor day festival. Wardini married Beulah Rubeck on 28 February 1939 in Indiana; soon after their marriage, the couple traveled to Beirut. Interestingly, Louis and Beulah returned and settled in Erwin, New York. Both owned and operated a restaurant until opportunities arose for Louis to play music and record. In 1940, Wardini headlined with John Fayad, Wadeeh Bagdady, and Violet Thomason, at Saint Maran’s Hall for a benefit concert to help a Syrian Girls dance troupe. While he registered for World War II, he was too old to enlist.

Wardini launched a new and exciting venture in 1951 when he established his own Detroit-based label Wardatone. The company released records #1000 – #1020. Similar to the Abdelahad and Karawan Record label that primarily featured the music of their namesake musician/founders, Wardini did most of the singing on Wardatone sides. Pressings remained limited and never reached the level of popularity or demand as his Victor, Maloof, or Macksoud recordings, yet the Wardatone sessions definitely constitute an impressive body of work.
Billboard Magazine announced the launch of Wardini’s Wardatone Record label, 14 July 1951.
“Gondola on the Nile, #1001A.” The second single on Louis Wardini’s Wardatone label. https://soundcloud.com/user-356929609-75127210/louis-wardini-wardatone-gondola-on-the-nile-1001-1002
A return 17-day trip to Beirut in 1953 included additional trips to Turkey, Syria, France, Egypt, Spain, and Greece accompanied by Mr. and Mrs. Wilford Todd. Life took a turn for the worse by the 1950s. He and Beulah divorced in November 1953. Wardini disappears from the public record between 1953 and August 4, 1990 where he’s shown as having died in Beirut, Lebanon.

Richard M. Breaux is an Associate Professor of Ethnic Studies at the University of Wisconsin La Crosse from Oakland, California. His courses and research explore the social and cultural histories of African Americans and Arab Americans in the 20th Century.

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